<div style="text-align: left; margin-top: 2%; padding: 0; width: 800px; border: solid 1px #999999;"> <table width="100%" border="0" cellspacing="0" cellpadding="0" style="background-color: #C3C1C1;"> <tr> <td width="100%" height="249"><img src="http://www.hff-muenchen.de/wir/atmo.jpg" alt="" title="HFF Muenchen" height="249" width="800" /></td> </tr> <tr> <td width="100%" height="24" class="hauptmenue" valign="center"><table border="0" cellspacing="0" cellpadding="0"> <td style="padding-left: 25px;"> <a href="http://www.hff-muenchen.de/wir/index.html" target="_top"><img src="http://www.hff-muenchen.de/wir/nav_ov.gif" alt="HFF München" title="" height="22" width="88" id="wir" /></a> </td> <td style="padding-left: 25px;"> <a href="http://www.hff-muenchen.de/studium/" target="_top"><img src="http://www.hff-muenchen.de/studium/nav.gif" alt="Studium" title="" height="22" width="57" id="studium" /></a> </td> <td style="padding-left: 25px;"> <a href="http://www.hff-muenchen.de/bewerbung/" target="_top"><img src="http://www.hff-muenchen.de/bewerbung/nav.gif" alt="Bewerbung" title="" height="22" width="78" id="bewerbung" /></a> </td> <td style="padding-left: 25px;"> <a href="http://www.hff-muenchen.de/filme/" target="_top"><img src="http://www.hff-muenchen.de/filme/nav.gif" alt="Filme" title="" height="22" width="36" id="filme" /></a> </td> <td style="padding-left: 25px;"> <a href="http://www.hff-muenchen.de/organisation/" target="_top"><img src="http://www.hff-muenchen.de/organisation/nav.gif" alt="Organisation" title="" height="22" width="96" id="organisation" /></a> </td> <td style="padding-left: 25px;"> <a href="http://www.hff-muenchen.de/dialog/" target="_top"><img src="http://www.hff-muenchen.de/dialog/nav.gif" alt="HFF im Dialog" title="" height="22" width="47" id="dialog" /></a> </td> <td style="padding-left: 25px;"> <a href="http://www.hff-muenchen.de/alumni/" target="_top"><img src="http://www.hff-muenchen.de/alumni/nav.gif" alt="Alumni" title="" height="22" width="49" id="alumni" /></a> </td> <td style="padding-left: 25px;"> <a href="http://www.hff-muenchen.de/kontakt/" target="_top"><img src="http://www.hff-muenchen.de/kontakt/nav.gif" alt="Kontakt" title="" height="22" width="57" id="kontakt" /></a> </td> </table></td> </tr> </table> <div style="margin-top: 1em;"></div> <div style="margin-top: 2em;"> <h1>Division: Advertising</h1> <p><br/><strong>Head:</strong><br/> <strong>Professor Christian Köster</strong><br/></p> <p><img src="advertising.jpg" alt="Beispielbild" border="0"> </p> <p>How will we get the attention of people in the future? Through imagination, experiment, lateral thinking and story-telling. And through identification with the people we want to reach.<br/></p> <p>The advertising industry is undergoing constant evolution and restructuring. We're not just close observers of these processes – as participants in them, we pass these experiences on to our students.<br/></p> <p>In a group process, we search for solutions, find trends, test new approaches and apply them in advertising films. We see the HFF Advertising program as a training ground for future advertising directors and producers.<br/></p> <p>The objective is to help the most talented future "advertisers" lay the foundation of a show reel, with which they can present themselves to production companies. Thanks to our hands-on learning approach, students acquire experience that facilitates their entry into the professional world.<br/></p> <p><strong>Course of study</strong><br/></p> <p>Advertising is offered as an elective from the third semester on.<br/></p> <p>Each semester, students produce commercials and image films, from the idea to the finished film, and attend accompanying seminars and events focussed on the students’ current stage of production.<br/></p> <p>During the <strong>winter semester</strong> we offer basic seminars and workshops, in which students can discover and test their talent for, and understanding of, film in advertising.<br/></p> <p>During the <strong>summer semester</strong>, five students who have passed their intermediate examinations are given the opportunity to pursue an Advertising specialization. Over the course of the semester, each of these specializing students develops a commercial, or an image film, which is then produced during the summer term break.</p> <p></p> </div> </div>