<div style="text-align: left; margin-top: 2%; padding: 0; width: 800px; border: solid 1px #999999;"> <table width="100%" border="0" cellspacing="0" cellpadding="0" style="background-color: #C3C1C1;"> <tr> <td width="100%" height="249"><img src="http://www.hff-muenchen.de/wir/atmo.jpg" alt="" title="HFF Muenchen" height="249" width="800" /></td> </tr> <tr> <td width="100%" height="24" class="hauptmenue" valign="center"><table border="0" cellspacing="0" cellpadding="0"> <td style="padding-left: 25px;"> <a href="http://www.hff-muenchen.de/wir/index.html" target="_top"><img src="http://www.hff-muenchen.de/wir/nav_ov.gif" alt="HFF München" title="" height="22" width="88" id="wir" /></a> </td> <td style="padding-left: 25px;"> <a href="http://www.hff-muenchen.de/studium/" target="_top"><img src="http://www.hff-muenchen.de/studium/nav.gif" alt="Studium" title="" height="22" width="57" id="studium" /></a> </td> <td style="padding-left: 25px;"> <a href="http://www.hff-muenchen.de/bewerbung/" target="_top"><img src="http://www.hff-muenchen.de/bewerbung/nav.gif" alt="Bewerbung" title="" height="22" width="78" id="bewerbung" /></a> </td> <td style="padding-left: 25px;"> <a href="http://www.hff-muenchen.de/filme/" target="_top"><img src="http://www.hff-muenchen.de/filme/nav.gif" alt="Filme" title="" height="22" width="36" id="filme" /></a> </td> <td style="padding-left: 25px;"> <a href="http://www.hff-muenchen.de/organisation/" target="_top"><img src="http://www.hff-muenchen.de/organisation/nav.gif" alt="Organisation" title="" height="22" width="96" id="organisation" /></a> </td> <td style="padding-left: 25px;"> <a href="http://www.hff-muenchen.de/dialog/" target="_top"><img src="http://www.hff-muenchen.de/dialog/nav.gif" alt="HFF im Dialog" title="" height="22" width="47" id="dialog" /></a> </td> <td style="padding-left: 25px;"> <a href="http://www.hff-muenchen.de/alumni/" target="_top"><img src="http://www.hff-muenchen.de/alumni/nav.gif" alt="Alumni" title="" height="22" width="49" id="alumni" /></a> </td> <td style="padding-left: 25px;"> <a href="http://www.hff-muenchen.de/kontakt/" target="_top"><img src="http://www.hff-muenchen.de/kontakt/nav.gif" alt="Kontakt" title="" height="22" width="57" id="kontakt" /></a> </td> </table></td> </tr> </table> <div style="margin-top: 1em;"></div> <div style="margin-top: 2em;"> <h1>Production and Media Business</h1> <p><br/><strong>Heads:</strong><br/> <strong>Professor Dr. Herbert Kloiber</strong><br/> <strong>Professor Manfred Heid</strong><br/></p> <p><img src="Abt5.jpg" alt="Beispielbild" border="0"> </p> <p>In 1988 the University added a third degree program, Production and Media Business. The eight-semester study scheme trains producers, media managers and production managers. <br/></p> <p>In addition to the prerequisites listed under <em>Admission requirements</em> we <strong>recommend</strong> that applicants to the Production and Media Business program have either secured a <strong>related qualifying degree</strong> – for example, through a multi-semester course of studies in business or economics – or have had <strong>relevant professional training.</strong><br/></p> <p>Applicants should also have acquired, through occasional hands-on media-business involvement, a clear idea of the professional field for which they intend to train at the University. <br/></p> <p>Core curriculum elements are: <br/></p> <ul> <li>production process: from story idea to broadcast or premiere<br/></li> <li>structure of the media industry in Germany, including European and international perspectives<br/></li> <li>selected legal areas, such as copyright, contract and employment law, etc.<br/></li> <li>select business topics, incl. accounting and the writing of business plans<br/></li> <li>introductions to marketing and market research<br/></li> </ul> <p>As well as:<br/></p> <ul> <li>story development; quality criteria; screenplay and film analyses, according to aesthetic as well as economic criteria<br/></li> </ul> <p>Practical experience is an essential component of the Production and Media Business curriculum. For this reason, internships are compulsory – a total of twenty-one weeks of hands-on work with production companies, film distributors or sales companies, film laboratories and technical service companies – as well as the collaboration on two HFF student films.<br/></p> <p></p> </div> </div>