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Division: Advertising

“Much spectacle, often with smoke and mirrors, was always intended to capture people‘s attention. Among the multiplying streams flooding our senses with excitation, ‘higher, further, louder‘ gets drowned in the mass of stimulation. Eyes and ears turn away. How can we capture people’s attention in the future? Through imagination, experimentation, lateral thinking, and story-telling. And through identification with the people we wish to reach. Ahead of us lies an era of ideas! Let’s take part.”

That was more or less what we stated in our profile these last few years, and none of it has changed. The advertising industry, however, is undergoing processes of continous evolution and restructuring. We not only very closely observe these processes, we are a part of them, and pass these experiences on to our students.

Together we look for solutions, find trends, try new approaches and channel this into commercials. We see the HFF Advertising subdepartment as a training ground for future feature-film and documentary directors, television journalists, authors, camerapersons and producers who are interested in examining  advertising, as well as for budding advertising-film producers. Following the principle: “There’s no law that says artists have to be hungry.”

The objective is to provide the most gifted future “ad people” the foundation: a show reel. In a simulation of actual industry practice, from ideation to finished spot; in close collaboration with clients, from the presentation to the approval of ideas; and through the creative, organizational and technical realization of their ideas, our students acquire the experience that will give them a smooth career start.

“Producing and shooting advertising films requires creative thinking, disciplined actions, enthusiasm, commitment, assertiveness, an ability to achieve consensus, willingness to cooperate, and lots of strength. Advertising is fun!”

How to get to know us

As one element of our training, we frequently initiate collaboration with firms and agencies. Interested? We will be happy to send you our current showreel.

We thank

Our donors of advice and deeds.

We thank the following for their patience and supportive advice and deeds:

ARRI, Alexander Barthel, Tom Batoy, Bayerischer Rundfunk, Winfried Bergmann, Stephan Brockmann, BMW, Thilo von Buren, Büro Bewegt, Complete Audio, Das Werk, Feico Derschow, Eiler & Riemel, Embassy of Dreams, Giesing Team, Hager Moss, Hello AG, HelliVentures, Helmut Haiti, Uwe Hasenback, Heimat Werbeagentur, Heye + Partner, Wilbert Hirsch, HKF, Joachim Hellinger, IHK, Hülya Israel, Jung von Matt / Alster / Elbe / Isar, Christoph Knöbel, Markenfilm, Neverest, Dörthe Oltrogge, Jan Okuschluk, Stefan Orb, Alexander Orlowski, Prof. Harald Pulch, Dr. Andreas Rost, Saatchi & Saatchi, Scholz & Friends, Mike Schult, Serviceplan, Shy Guevara, Reinhard Siemes, Andreas Simon, Springer & Jacoby, Marc Strotmann, Studio Funk, VCC, Oliver Voss, Michael Weidenhiller u. v. m

Our clients:

ActionCourage e.V., Adidas-Salomon AG, Autoscout24. Bayerisches Staatsministerium für Wissenschaft, Forschung und Kunst, Bayerisches Staatsministerium für Arbeit und Sozialordnung, Familie und Frauen, Bayern-Lotto, Bayme vbm/ mbw, Beiersdorf AG, Berchtesgadener Land Tourismus, Berufsförderungswerk des Bayerischen Zimmerer- und Holzbaugewerbes e.V., Bischöfliches Hilfswerk Miserior e.V., BMW, BOL Medien GmbH, Boston Consulting Group, British-American Tobacco, Caritas, Children for a Better World e.V., Cosrno Music GmbH, DaimlerChrysler AG, Deutsche Bahn AG, Deutsches Museum, Deutsche Telekom, Engelhorn, EURO Kartensysteme GmbH, Fondex Vermögensverwaltung GmbH, Gesellschaft macht Schule, Grüner & Jahr, Hairdreams Haarhandel GmbH, Henkel, Hochschule für Politik, Ketchum Werbeagentur, KraftFoods, LfA Förderbank Bayern, Landeshauptstadt München, Lichterkette e.V., McDonald's Promotion GmbH, McDonalds Kinderhilfe, Mercedes-Benz-München, Nestle Erzeugnisse GmbH, Pinakothek der Moderne/ Neue Sammlung, Pro Fund, Puma, Ruetz Technologies, RWE, Serviceplan Werbeagentur, SGL Carbon Group, Sportive Werbeagentur, Unilever, Vodafone D2 GmbH, Webasto AG, Weber Shandwick, Wüschner, Rohwer, Baier Werbeagentur u. v. m.